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Pioneering carbon psychologist saves businesses £26 million through behaviour change

Energy firm npower Business Solutions has called on all businesses to make use of its carbon psychologist, which has so far delivered £26 million of savings for UK businesses. The use of behaviour change could save businesses an average of 9% on their energy costs.

The firm’s energy behavioural expert helps businesses by designing programmes to change behaviour, thereby improving energy efficiency and reducing energy consumption. Much like a traditional psychologist, they are able to suggest a number of different approaches to reducing energy usage and increasing their bottom line.

The carbon psychologist works with employees to alter their energy habits, helping them embrace more energy efficient ways of working. Unlike consultants, they use psychology to understand the ‘constructs’ – or drivers – that underpin how staff behave, and plan campaigns in order to make a positive impact. They also offer firms a free energy assessment, working out how much businesses can typically save over a five year period.

The carbon psychologist joined npower following the company’s acquisition of RUMM in April 2015, a specialist energy management company offering innovative energy solutions to the market, including how energy can be saved in the workplace. Since launching, it has achieved over £52 million in energy savings for its customers, the equivalent of over 339,000 tonnes of carbon.

Phil Griffiths, Carbon Psychologist at npower Business Solutions continues: “It often surprises businesses to find out that non-technical savings are usually greater than technical savings. Through learning about your energy habits, it is easy to make subtle, low-cost and effective changes to help keep down your energy bills. It’s already produced clear and proven benefits for firms, big and small, saving businesses we have worked with over £26 million.”

Recently, npower Business Solutions was accredited with Gold status by the Low Energy Company for the energy training it offers employees. It also offers a range of independently accredited training, the nBS Energy Managers Qualification (nBS EMQ), to cater for all levels of energy education.

Over the coming months, npower Business Solutions, a division of npower, will be on the road to share cases of best practice on reducing energy consumption and help customers do the same. It is calling all businesses to book in their appointment with their carbon psychologists now by contacting npower on

For more information on the carbon psychologist, please go to